Recruitment Content

We have collated a range of tips, examples and ideas in this section to support schools with messaging, communication and promotion of Teaching and Teacher Training. Feel free to use these resources at will, amending and customising them to your school’s needs.

Get into Teaching

The DFE has a comprehensive site that gives accurate, up-to-date information to potential teachers. To ensure your efforts to promote Teaching and Teacher Training have the best possible impact, talk about Get Into Teaching as a matter of course.

Always signpost people to read more at Get Into Teaching, by visiting:  https://getintoteaching.education.gov.uk

Newsletter Content

School Newsletters are a powerful way to connect with the community. Including recruitment and promotional content for ITT is one of the most direct forms of marketing schools and ITT providers can access.

In this section, you will find examples of the kind of language and content you could include.

Positive Messaging

Teaching is an incredibly rewarding career, but it doesn’t always seem to be seen that way by the public.

Schools that project positivity about what it is like to be a teacher in their school, and who showcase the benefits and advantages of teaching are more likely to recruit high-quality staff.

Whatever you do, it’s imperative to tell ‘Good News Stories’ about teaching.

At the end of this section, you will also find a selection of quotations from those articles, that you are free to use for your recruitment and promotion.

Sample Newsletter Advert

Including short but informative articles like the one you can see below is an effective way of signposting your ITT provider, and advertising opportunities to potential recruits in your community.

You could quickly customise the text below and use it in your next newsletter.

Thinking of a career in teaching? You could train in our school!

XXXX School is committed to supporting the training of new teachers coming in to the profession.  We provide placements and training opportunities for those training to teach through The Golden Thread Teaching School Hub and their partnerships.

The Partner Led teacher training programme offers you a great opportunity to train, qualify and gain employment as a teacher. 

We also offer short-term experience placements for those considering a career in teaching. 

We are recruiting trainee teachers now. Please contact the The Golden Thread Teaching School Hub tsh@painsley.staffs.sch.uk

Sample Newsletter Stub

This example demonstrates an eye-catching approach to including this content in your communications. With simple, clear messaging it is impactful without taking very long to create, or too much space in your newsletter.

Effective Language

Communicating the right message is fundamental to promoting your school’s brand and identity, and to getting the most out of your efforts to promote teaching and teacher training.

It’s crucial that candidates associate your school with a positive culture and see the passion and potential that you see. Here are some ideas you can use and amend in your communications and social media.

 Here are some attention-grabbing headlines you can use:

• Have you thought about changing to a career in teaching? It’s not too late to become a Qualified Teacher!
• Turn your passion into your career by becoming a Qualified Teacher. Expand on your skills and knowledge to motivate young minds.
• Embrace your teaching potential. Become a qualified teacher and help make a difference to the next generation.
• Every child deserves a great teacher… and that teacher, could be you!

Here are some key benefits which you can utilise in your copy:

• Make a real difference to the lives of young people and the next generation – teaching is a hugely rewarding career.
• Great career progression prospects – from being a teacher to becoming a headteacher, anything is possible!
• Job security – the need for teachers has never been greater.
• Learn new things and skills within your chosen subject area.
• Excellent starting salary of £31,650 (or more in London) as a newly qualified teacher.
• Time off – you will get more days holiday than people in many other jobs.

 Web content/school app – short snippets

Here are some text snippets Start TSH Network have prepared that you can use on your website/school app. These are just short snippets which you are free to add to. If you need inspiration to create more short content pieces, please visit the ‘Get Into Teaching’ website.

The above text snippets can be used in a variety of ways on your website/school app. This includes:

• create visual banners and add to homepage/existing appropriate page (this will be the most effective way)
• add text link to the ‘Get Into Teaching’ website from an existing webpage that will be appropriate to link from
• create a new webpage with details about how people can get into the teaching profession and a call-to-action to the ‘Get Into Teaching’ website.

Fully editable versions of all resources are available to schools who complete the Recruitment and Retention Audit Tool.